Target

Last week, I started reading a new book: On Target: How the World's Hottest Retailer Hit a Bullseye (ISBN: 0471667293). It's all about the Target corporation and why their stores are so successful and how they are differerent from Wal-Mart and from the department stores. I love reading it. I also love going to Target. It's great reading about a store that I go to at least three times a week. There are things that I notice about Target that are explained in the book, such as how they have wide aisles for the carts. What is almost as exciting as the book itself is that I am actually reading it in paperback form instead of the recorded books I usually get.

I am also in the middle of a recorded book: The Anansi Boys, by Neil Gaiman (ISBN: 006051518X). I'm about two-thirds of the way through it and I just figured it out. The author has this idea that when people started telling thoughtful stories, they also became civilized because they started thinking about ways to solve problems instead of just fighting about them. It's not the kind of book I usually read, but Ian strongly recommended it so I gave it a try. Had I just found it myself, I might have given up on it after the first hour or so, but I'm glad I stuck with it. I think the payoff at the end with be worth reading through what, to me, is sometimes tedious text. I prefer books with lots of action that move right along. That's probably why I prefer nonfiction over fiction most of the time.